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Tourism development in the North grows with StrongerBC investment…

PRINCE GEORGE, BC: Twelve new destination and tourism infrastructure developments are underway in the northern B.C. tourism region with support from the Province.

“We know recovery from the COVID-19 pandemic for businesses and people in the tourism sector are critically important. This fund creates new tourism infrastructure, which will help the sector recover, create local jobs and spur economic development,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “Building on the calls to action from the sector, this fund invests in initiatives that link communities together and encourages visitors to spend time at several destinations within a region.”

Northern BC Tourism Association, in partnership with community destination management organizations, local and regional governments, First Nations, non-profits and other partners, have worked together to identify initiatives that will enhance the region’s tourism amenities and experiences.

Initiatives underway in the northern B.C. tourism region include investing in accessibility adaptations at multiple recreation sites to improve access, implementing a comprehensive place-making signage strategy for the North and supporting multiple small First Nations communities to tell their stories through cultural and wayfinding signage.

Examples in other parts of the province include improvement of trail systems throughout a region for hiking, Nordic skiing or mountain biking, self-guided tour signage to highlight agri-tourism areas and a series of Indigenous landmarks throughout a region. The Province has provided $2.3 million toward these projects.

“Northern BC Tourism Association is excited for this tremendous opportunity to further develop the tourism sector in northern B.C. As a result of working closely with partners from across the region, we have identified key initiatives that will not only advance important actions and objectives from the region’s 10-year Destination Development plans, but will also significantly strengthen the visitor experience and enhance resident quality of life throughout northern B.C.,” said Clint Fraser, CEO, Northern BC Tourism Association.

As part of StrongerBC: BC’s Economic Recovery Plan, the province’s six tourism regions have received a total of $13.6 million to create employment opportunities, attract new businesses and increase economic diversification within communities.

The Targeted Regional Tourism Initiative is one of three infrastructure investment programs for tourism as part of StrongerBC, including the Community Economic Recovery Infrastructure program, Destination Development and the Tourism Dependent Communities Initiative.

The approved projects must be completed by March 2023.

Written and released by BC Government

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