BC NEWS

Thursday, November 30, 2023

ICBC and police are launching a month-long education and enforcement campaign to combat impaired driving on B.C. roads this holiday season.

“If your holiday celebrations involve alcohol or drugs, make the responsible choice to plan a safe ride home before the celebrations begin,” says Minister of Public Safety Mike Farnworth. “Planning ahead is the key to preventing impaired driving. Save lives – take a taxi, ride share, ride transit, or arrange a designated driver.”

As nearly one quarter (21%) of all car crash fatalities in B.C. involve impaired driving, ICBC and police are urging drivers to plan a safe ride home this holiday season. If your plans involve alcohol or other drugs, plan ahead to get home safe – use a designated driver, call a taxi or rideshare, or take transit.

Starting this weekend, police will be ramping up enforcement, looking for impaired drivers at CounterAttack roadchecks throughout the province.

ICBC has led impaired driving education campaigns and funded CounterAttack enhanced police enforcement for over 40 years. Learn more facts and tips in ICBC’s infographic.

ICBC is also a proud partner of Operation Red Nose which provides a safe ride home to anyone who is feeling unfit to drive. Operation Red Nose operates on Friday and Saturday nights in various B.C. communities until December 31.

Written and released by: ICBC